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Hello

Fix your Experience Leak

We are an Experience & Transformation advisory firm that helps CPOs and CXOs find where their customer and employee experiences are bleeding revenue and surface the hidden Friction Markets where new value is hiding.

Book 15-Min Call
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PX Transformation

Transform HR into a People Experience function, that thinks in experiences and builds like a product team. We craft your vision, operating model and capability so your team leads with clarity, ships real people product and drive business growth

Experience Strategy

Uncovering the friction markets and hidden opportunities where revenue and growth are leaking or hiding. We go undercover to fully experience and audit your journeys, then redesign strategies and experiences rooted in lived insight

Capability Immersion

Building the internal capability, we blend design thinking, service and experience design, product thinking, and business model innovation so your people can find friction markets, audit, design, and manage journeys and experiences after we’re gone

The
problem

Most experience strategies are Theatre.

Traditional strategies look great in a Miro board but never show up on Monday morning. Meanwhile, your business is leaking revenue, loyalty, and talent through friction points you can't see.

Internal Leaks: HR functions acting as support desks instead of people experience product-led teams

External Leaks: Customer journeys built on industry assumptions rather than real behavior, missing growth areas and friction markets.

The Result: Strategies gather dust while the "bleed" continues

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Our solution

Your Experience Leak ends here

At Knot, we connect your CX and EX into one clear strategy. Finding where experience is leaking revenue and where new value creation is hiding, then redesigning the function, the journeys and the capability to deliver it.

Whether you need friction markets uncovered, a new EVP designed, customer and employee journeys audited, or your function transformed into an experience led product team. We turn complex experience challenges into clear insight drive testable solutions

Find Your Fix
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ditch the decks

HR Transformation to shift HR into an experience led people product function

Short-term advisory and hands-on support to craft and connect up your vision, OKRs, operating model, and capability. We embed new ways of working, coach key roles, and shift you to experience-led product functions.

BEST FOR: CPOs tired of strategies sitting in PowerPoint decks gathering dust. You're ready to shift from HR to an experience-led people product function and need someone to wire it up and coach your team through it.

Full Breakdown
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Tiger team

Go undercover with the rapid experience audit your business needs

We go undercover through your customer and employee journeys finding pain points, backstage leaks, and missed opportunities to delight. Then show you exactly where your experience breaks.

BEST FOR: Leaders who suspect their customer and employee experiences are bleeding revenue but can't see where. You need a bias free audit front and backstage to find the leaks killing growth, loyalty, and talent before they flatline your business.

What you get
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Experience Strategy

Uncover friction markets, design experiences worth choosing

We uncover friction markets and hidden opportunities across your customer and employee experience from EVP, values, and culture to hotels, airports, and destinations. Then design experiences that are rooted in real insight, situational and state behaviour not the standard industry “best practice blindness”.

BEST FOR: Leaders launching a new EVP, values, culture programme, destination, hotel, airport, or retail experience who don't want to guess what customers or employees want and need. You need friction markets uncovered and a strategy rooted in real behaviour not assumptions.

Deeper Dive
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CAPACITY IMMERSION

Teaching you to do it

We teach your teams to build experience strategy, transform into experience-led product functions, design and manage customer journeys, and audit their own leaks. So you fix revenue loss yourself.

BEST FOR: Leaders ready to build real capability, not dependency. You want to embed design thinking, service design, experience design, and product thinking into your team so they can find friction markets, audit journeys, and build experiences without calling a consultant every time something breaks.

How it works

Folks we’ve helped

  • Black and white portrait of a woman with long dark hair, smiling, wearing a dark top and a necklace, with a graphic background of teal and white lines.

    "Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!"

    Dyson | Chloe Hunt | HR Business Partner

  • Black and white portrait of a woman with shoulder-length hair, smiling, wearing a necklace and black top, with a purple and white abstract background.

    “ It was clear from the moment Danny joined, that he would bring a fresh perspective and innovative approach. His personal drive, resourcefulness and creativity all helped to deliver change within the business, from small interventions to wide-scale projects.”

    McDonalds | Tamara Griffin | People Director

  • Black and white photo of a woman with long wavy hair, smiling, wearing a blazer, in front of a bright yellow background with white lines.

    "Danny is one of the most innovative and customer focused people I have ever had the pleasure to work with. He is one of those unique people who has one foot grounded in what the customer needs and the other dreaming of something new and fresh that the customer has never considered. This split ensures a fresh employee experience that changes and grows with your organisation."

    Sheri Weppel | Vice President - Infopro

  • Black and white portrait of a smiling man with a light beard, set against a blue geometric background with white curved lines.

    "Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader. On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result."

    David James | Chief Learning Officer - 360 Learning

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