Find the leak, Fix for good.
Transform from HR to PX
For CPOs and senior people leaders who invested in transformation and watched nothing change in the building. We find the structural failures your surveys can't see, guide your team through redesigning the strategy and the function, and build the capability to run and operate like a people product and experience function without us.
Diagnose
Something is working, you cant see where it’s failing
You get a structural diagnostic through a specific people journey, product, or experience. The cracks surveys miss, sized by commercial impact, and a plan to act on
Transform
Needing to to transform from traditional HR to People Experience
You get a rebuilt vision, strategy, operating model, and function your leadership team owns and runs permanently. Not a strategy deck. A working system
Activate
You keep hiring external help your team should own.
You get the frameworks, diagnostic instincts, and tools embedded into your team permanently. When the next leak shows up, they already know what to do
The
problem
Most HR Transformations are Theatre.
Traditional strategies look brilliant in a Miro board but never show up on Monday morning. Meanwhile, your best talent is leaving, trust is bleeding, and transformation programmes rearrange a PowerPoint org chart but never touch the experience.
People Leak: Your function is buried in tickets and process. Reacting when it sghould be building. The gap between what your strategy promises and what your people actually feel compounds every quarter.
Growth Leaks: People journeys built on best practice assumptions, not lived experience. The growth hiding in those gaps goes unnoticed until a competitor finds it first.
The Result: The engagement survey told you scores were low but not why. The Big 4 left a strategy deck your team couldn't run. The restructure moved boxes on a chart but changed nothing people actually feel.
Our solution
Your Experience Leak ends here
Your Experience Leak ends here
We bring a diagnostic lens your team doesn't have and the structural thinking to act on what it reveals.
Where is experience breaking? Which journeys has nobody looked at honestly? What would it take to shift your function from one that delivers process to one that builds an adaptive people strategy and portfolios of people products, services, and experiences?
Your team answers those questions. We make sure they're asking the right ones.
DIAGNOSE
You can feel something is broken, you cant see where
You pick a specific people journey, product, or experience that isn't landing. We go undercover front and backstage, find the structural cracks your team is too close to see, and hand you back a diagnostic sized by commercial impact. Not a survey readback. Not a benchmarking exercise. A structural diagnosis that names the failure patterns, sizes what they are costing you, and gives your team a clear plan to act on first.
BEST FOR: CPOs and People Directors who have a specific journey or experience that isn't working and need a bias-free diagnostic before committing to anything bigger.
Transform
Needing to transform from traditional HR to PX
16 to 20 weeks of strategic advisory where your leadership team redesigns the vision, strategy, OKRs, operating model, and the capability to run it. We bring the architectural thinking and the frameworks from experience design, service design, and product thinking. Your team makes the decisions, builds the model, and owns the outcome. Includes a pilot programme with real teams and an Activate programme embedded so your function keeps running it after we leave. Not a strategy deck that sits in a drawer. A working system rooted in real insight and situational behaviour, not best practice blindness.
BEST FOR: CPOs tired of transformation programmes that never land. You know the problem, you’re ready to rebuild from the inside out.
ACTIVATE
You keep hiring consultants for work your team should own
A capability programme of full-day workshops, coaching, and tools your team keeps permanently. They learn to audit people journeys, spot where experience is breaking, diagnose the structural cause, and design the fix without external support. The same thinking we use in our diagnostic and transformation work, transferred into your team so they can run it on their own terms.
BEST FOR: CPOs and senior people leaders who want their team running experience strategy on their own terms. Capability that stays when we leave.
Folks we’ve helped
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"Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!"
Dyson | Chloe Hunt | HR Business Partner
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“ It was clear from the moment Danny joined, that he would bring a fresh perspective and innovative approach. His personal drive, resourcefulness and creativity all helped to deliver change within the business, from small interventions to wide-scale projects.”
McDonalds | Tamara Griffin | People Director
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![Black and white photo of a woman with long wavy hair, smiling, wearing a blazer, in front of a bright yellow background with white lines.]()
"Danny is one of the most innovative and customer focused people I have ever had the pleasure to work with. He is one of those unique people who has one foot grounded in what the customer needs and the other dreaming of something new and fresh that the customer has never considered. This split ensures a fresh employee experience that changes and grows with your organisation."
Sheri Weppel | Vice President - Infopro
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"Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader. On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result."
David James | Chief Learning Officer - 360 Learning
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