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Introducing: People Product Design
A new approach to turning HR into a product-led function
We help HR teams turn people strategy into real experience, by building People Products that drive culture, performance, and retention.
Through facilitated sprints and workshops, we align teams, uncover the gaps that matter, and design practical solutions that deliver results people feel.
The problem
Does this sound familiar?
"How do I deliver onboarding on a tiny budget"
"Our performance reviews are a pointless, painful ritual"
“We can’t seem to hang on to our best people.”
"Why would top talent choose us over the big competitor down the road?"
"Our leadership pipeline is thin, were not growing the next wave of talent"
"We can’t keep blaming managers, We haven’t equipped them.”
"Our ways of working, are just not effective"
"Employee listening is more than just a survey, they think we don't care"
"Our EVP was written by marketing, not by our people, they don't buy it"
Our solution
Work with us to solve your biggest
CX & EX challenges
At Knot, we help organisations design people product and experiences connecting employee and journeys into one strategy that drives real outcomes. Whether you’re clarifying your mission, mapping your people journey, or redesigning onboarding or feedback, we turn complex challenges into clear, testable solutions fast. Our approach blends strategy, experience design, and product thinking to help HR, L&D, and EX teams lead change with confidence.Great experiences don’t happen by accident. We help you build them intentionally, and at scale.
Shape the Strategy
Most orgs have a mission statement, few have a strategy that actually drives decisions. We help HR and EX leaders clarify where they’re going and why it matters so they can build people strategies that align with business growth.
Using a structured co-creation process + external insight, we define your:
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Vision: where you're headed
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Mission: why you exist
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Value Prop: why your people choose to stay and grow
A practical, compelling strategic compass that aligns leadership, informs people product design, and sets the tone for culture, onboarding, and performance.
Redesign the Experience
Journey Mapping & Management
Most employee experiences feel accidental a patchwork of disconnected moments. That kills engagement, culture, and retention.
We help you map and manage the real journey your people go through across hiring, onboarding, growth, and exit. Then we co-design what that journey should look like to deliver on your mission.
Together we identify:
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The friction points costing trust and time and money
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The missed moments that should create loyalty
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The key opportunities to turn generic processes into signature People Products
A redesigned journey blueprint with clear fixes, product opportunities, and a roadmap aligned to your people strategy.
Zoom In on Key Moments (Focused Design for Critical Touchpoints)
Not all moments are equal. Onboarding, performance reviews, and role transitions either build trust or break it. We run focused design sprints to reimagine the moments that matter most. Fast cycles, real feedback, No fluff.
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Whether it’s onboarding a new hire or rethinking your feedback culture, we turn it into a People Product tested, refined, and ready to launch.
A high-impact moment redesigned as a real solution not a policy doc. Grounded in data. Delivered fast. Ready to roll.
Build Capability
(Upskilling Teams for Sustainability)
We equip your HR, L&D, or EX teams with the tools, mindsets, and playbooks they need to sustain and scale People Product thinking across the business.
Includes:
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Hands-on workshops to embed the practice
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Our TeamOS Toolkit for experience ownership
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Playbooks to lead design sprints, map journeys, and build people products
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A confident, upskilled team ready to lead ongoing transformation without needing outside help to keep momentum.
Want more details?
Have questions about our approach or something you’re unsure about? Don’t overthink it we’re here to help! Hit the button below and slide into my inbox. Whether it’s a quick query or a big idea you want to explore, I’d love to hear from you (and don’t worry, I promise we don’t bite)!
What other say:
Tamara Griffin
People Director - McDonalds
It was clear from the moment Danny joined, that he would bring a fresh perspective and innovative approach. His personal drive, resourcefulness and creativity all helped to deliver change within the business, from small interventions to wide-scale projects.
Danny was able to balance multiple stakeholder needs with a focus on innovative delivery at pace which made him a real asset to any team. Naturally curious, unafraid to challenge the status quo yet humble all made Danny an absolute pleasure to work with.
David James
Chief Learning Officer - 360 Learning
It’s clear that Danny is an expert in the field of Experience Design and, as an emerging practice in L&D, his expertise, experience and leadership are crucial in guiding the profession.
Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader.
On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result.
I’ve always enjoyed working with Danny and can’t help but learn from him every time I do
Tabitha Bishop
People operations & Insight manager
?What if! Innovation/Accenture
I loved working with Danny during my time at ?What If! Innovation. He is smart, insight led, and can easily spot the opportunity area in whatever we were thinking through. Together we worked on refreshing the onboarding experience; his experience and understanding of human centred design, service design experience design and culture change was invaluable.
Danny is entirely himself, which makes him a joy to work with and learn from - and in turn created real psychological safety for the team. He is great leader, encouraging, supportive, and wise, and I hope that I get the opportunity to work with him again one day
Chloe Hunt
Senior Project Manager - Dyson
Danny helped us reimagine our employee value proposition. It was obvious that he truly wanted to deliver something meaningful, and he consistently went above expectations to achieve just that.
Danny’s ability to challenge, and comfort in being challenged himself is refreshing and took us to the next level. He really understands the importance of human-centred design, asking the right questions to quickly pinpoint what matters most and then creating innovative solutions which resonate. He’s not only an expert in his field, but has a unique way of sharing his knowledge, making sure he brings all stakeholders on the journey.
Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!
Laura Hamilton
Director of Operations – Capita
Danny is an incredibly talented and creative individual who is genuinely one of the most motivated people I have met within design. Always thinking about the future to create true impactful experiences . It was a pleasure to work with him .
Sam Netherwood
Associate Director - Mudano
I've known and worked with Danny since 2016 talking and doing all things Experience Design (XD), behavioural change and performance improvement. He offered me a refreshing outlet to talk about more effective ways to overcome the familiar Learning & OD staples, to build more holistic and change focussed experiences for people. Danny is a Human-centred Designer by practice, through collaborative design processes and experimentation (oh, and fun!). What I've experienced, is his drive to design with the people he's designing for, and what he's helped me to change the experience of work and learning, using simple but really effective frameworks for doing things that are out-of-the-ordinary. No doubt the guy genuinley practices what he preeches.
Sheri Weppel
Vice president - Infopro
Danny is one of the most innovative and customer focused people I have ever had the pleasure to work with.
His keen eye on the employee experience, business outcomes creates the right solution to achieve both outcomes. Danny is one of those unique people who has one foot grounded in what the customer needs and the other dreaming of something new and fresh that the customer has never considered. This split ensures a fresh employee experience that changes and grows with your organization.
Van Jennison
Head of EX - Legal & General
I had the pleasure of working closely with Danny at L&G and then used him again at RAKBANK. I can confidently say that he is one of the most innovative and forward-thinking People I've encountered. His passion for employee experience & product design coupled with his deep understanding of behavior change, has consistently led to meaningful improvements in our team's culture and ensuring we are solving the right problems.
Danny has an exceptional ability to think outside the box and approach challenges from fresh perspectives, always ensuring that the experience is at the heart of every decision. His strategic mindset and dedication to fostering innovation have not only driven successful initiatives but have also inspired those around him to embrace new ways of thinking.
Whether it’s designing a new employe value proposition, hr product or driving behavior change that leads to lasting impact, Danny delivers with insight, intelligence, and a relentless focus on outcomes.