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Hello

We are knot

We help HR teams turn people strategy into real experience, by building People Products that drive culture, performance, and retention.

Through facilitated sprints and workshops, we align teams, uncover the gaps that matter, and design practical solutions that deliver results people feel.

Let's chat
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Strategy That Actually Works

Knot helps HR, EX, and People teams design bold, no-fluff strategies that go beyond dusty decks—clear missions, value levers, operating models, and OKRs that teams can actually act on.

People Experiences That Don’t Fall Apart

Fixing the broken, fragmented journeys that drain trust - onboarding, performance, growth, culture. Knot turns them into intentional, well-designed people products that build loyalty and spark real impact.

Capability That Lasts

Instead of creating dependency, Knot teaches HR and EX teams how to lead change themselves—with design thinking, service design, and people product tools that stick.

The
problem

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  • Purple speech marks with light blue decorative lines.

    "How do I deliver onboarding on a tiny budget"

  • Purple speech marks with light blue decorative lines.

    "Our performance reviews are a pointless, painful ritual"

  • Purple speech marks with light blue decorative lines.

    “We can’t seem to hang on to our best people.”

  • Purple speech marks with light blue decorative lines.

    "Why would top talent choose us over the big competitor down the road?"

  • Purple speech marks with light blue decorative lines.

    "Our leadership pipeline is thin, were not growing the next wave of talent" 

  • Purple speech marks with light blue decorative lines.

    "We can’t keep blaming managers, We haven’t equipped them.”

  • Purple speech marks with light blue decorative lines.

    "Our ways of working, are just not effective"

  • Purple speech marks with light blue decorative lines.

    "Employee listening is more than just a survey, they think we don't care"

  • Purple speech marks with light blue decorative lines.

    "Our EVP was written by marketing, not by our people, they don't buy it"

Our solution

Work with us to solve your biggest CX & EX challenges

At Knot, we help organisations design people product and experiences connecting employee and journeys into one strategy that drives real outcomes.

Whether you’re clarifying your mission, mapping your people journey, or redesigning onboarding or feedback, we turn complex challenges into clear, testable solutions fast.

Our approach blends strategy, experience design, and product thinking to help HR, L&D, and EX teams lead change with confidence.Great experiences don’t happen by accident. We help you build them intentionally, and at scale.

find your fix
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ditch the decks

Build a People Engine That Actually Works

Strategy shouldn’t be another dusty slide deck in 8–12 weeks, we’ll rip out the fluff and wire your mission, values, OKRs, andoperating model so your team leads with clarity and scales with purpose.

BEST FOR: HR and EX leaders ready to align their function and team, clarify purpose, and build a strategy that sticks

start today
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Fix the experience

(Do it with you)

Stop letting talent slip through the cracks of a broken experience in 5–10 weeks we’ll cut the nonsense and turn every step of a core experience into a people product that has lazer focus on loyalty, buzz and trust and engagement.

BEST FOR: HR and EX leaders tired of patchwork processes and core experience like performance, onboarding, leadership, growth that are help together with duct-tape

Start today
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Redesign the experience

(We’ll teach you)

Stop relying on outside help. In 4–8 weeks, we’ll upskill your HR and EX teams with the tools and playbooks to lead transformation, sustain people product thinking in order to keep the momentum long after we’re gone.

BEST FOR: HR and EX leaders tired of relying on external consultants, ready to build internal capability for ongoing transformation and embed design thinking into daily practice especially if you want your team leading change, not just managing it.

start today
Black toy robot with green eyes and blue marking on chest, surrounded by blue electrical symbols and a power plug.

Build the capacity

Teaching you to do it

Stop relying on outside help. In 4–8 weeks, we’ll upskill your HR and EX teams with the tools and playbooks to lead transformation, sustain people product thinking in order to keep the momentum long after we’re gone.

BEST FOR: HR and EX leaders tired of relying on external consultants, ready to build internal capability for ongoing transformation and embed design thinking into daily practice especially if you want your team leading change, not just managing it.

start today

our clients

  • Black and white photo of a woman with long wavy hair, smiling, wearing a blazer, in front of a bright yellow background with white lines.

    "Danny is one of the most innovative and customer focused people I have ever had the pleasure to work with. He is one of those unique people who has one foot grounded in what the customer needs and the other dreaming of something new and fresh that the customer has never considered. This split ensures a fresh employee experience that changes and grows with your organisation."

    Sheri Weppel | Vice President - Infopro

  • Black and white portrait of a smiling man with a light beard, set against a blue geometric background with white curved lines.

    "Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader. On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result."

    David James | Chief Learning Officer - 360 Learning

  • Black and white portrait of a woman with shoulder-length hair, smiling, wearing a necklace and black top, with a purple and white abstract background.

    “ It was clear from the moment Danny joined, that he would bring a fresh perspective and innovative approach. His personal drive, resourcefulness and creativity all helped to deliver change within the business, from small interventions to wide-scale projects.”

    Tamara Griffin | People Director - McDonalds

  • Black and white portrait of a woman with long dark hair, smiling, wearing a dark top and a necklace, with a graphic background of teal and white lines.

    "Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!"

    Chloe Hunt | Senior Project Manager - Dyson

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