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ABOUT THE TEAM
A great company has a great team behind It
Where design meets talent to create cultures that win together.
ABOUT THE FOUNDER
Who we are
At Knot, we specialise in shaping strategy, connecting customer and employee experiences (CX and EX), and redesigning journeys to create seamless and meaningful outcomes. We bring together design thinking, innovation, and human-centered approaches to solve complex challenges for organizations
OUR PHILOSOPHY
The Way We Tick
Great experiences start with alignment. Whether it’s clarifying your mission and vision, mapping customer journeys, or redesigning key employee touchpoint, we help organisations turn big ideas into reality.
Bold Exploration
We thrive on bold moves, fresh thinking and a playful Spirit. When others stick to the safe path, we're already exploring what lies beyond. Our best ideas come from pushing past "that's how it's always been done."
Human Centered
Our approach centres on understanding and connecting with your clients and colleagues. It's not just about systems and processes; it's about people. We put the human experience at the heart of everything we do. Then we design the system and process around them
Experimentation Led
We don't gamble on guesswork. Every solution starts with solid insight, rapid testing, and ruthless validation. By derisking at speed, we turn uncertainty into actionable knowledge.
Action Bias
We're doers with direction. While some get stuck in endless planning, we move fast with purpose. Real change happens when you roll up your sleeves and get stuck in.
TESTIMONIALS
What others Have To Say
Chloe Hunt
Senior Project Manager - Dyson
Danny helped us reimagine our employee value proposition. It was obvious that he truly wanted to deliver something meaningful, and he consistently went above expectations to achieve just that.
Danny’s ability to challenge, and comfort in being challenged himself is refreshing and took us to the next level. He really understands the importance of human-centred design, asking the right questions to quickly pinpoint what matters most and then creating innovative solutions which resonate. He’s not only an expert in his field, but has a unique way of sharing his knowledge, making sure he brings all stakeholders on the journey.
Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!
Sam Netherwood
Associate Director - Mudano
I've known and worked with Danny since 2016 talking and doing all things Experience Design (XD), behavioural change and performance improvement. He offered me a refreshing outlet to talk about more effective ways to overcome the familiar Learning & OD staples, to build more holistic and change focussed experiences for people. Danny is a Human-centred Designer by practice, through collaborative design processes and experimentation (oh, and fun!). What I've experienced, is his drive to design with the people he's designing for, and what he's helped me to change the experience of work and learning, using simple but really effective frameworks for doing things that are out-of-the-ordinary. No doubt the guy genuinley practices what he preeches.
David James
Chief Learning Officer - 360 Learning
It’s clear that Danny is an expert in the field of Experience Design and, as an emerging practice in L&D, his expertise, experience and leadership are crucial in guiding the profession.
Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader.
On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result.
I’ve always enjoyed working with Danny and can’t help but learn from him every time I do