About Us

Hi my names Danny, I am the founder of Knot. I started Knot with one goal in mind: help organisations create and design a better human centred Employee Experience.


We help lead and stretch their teams thinking while also playing the critical friend in designing and testing their strategy when it’s comes to Learning, Culture and Employee Experience


Our approach has helped clients and teams of all sizes from start up, scale up, right through to many in the FTSE500 drive true impactful change. Often this is through creation and testing of new teams, products, service or experience looking over key areas such as Recruitment, Talent, Learning & Performance and of course culture and future innovation

This tried and tested approach pulls on a multiple of design disciplines such as human centred design, design thinking, service design, behaviour change design, and business model innovation and experimentation. 

Our clients have often said it’s the non typical approach that makes the difference. This is why working together we help clients make awesome leaps in change, innovation and the future of work. While constructively challenging the traditional mindset and approaches of yesterday. This non typical background has allowed us the opportunity to partner and work with various names such as Microsoft and LinkedIn.

What others have said:


David James
Chief Learning Officer
at Looop

It’s clear that Danny is an expert in the field of Experience Design and, as an emerging practice in L&D, his expertise, experience and leadership are crucial in guiding the profession.

Having spoken with Danny at length about Experience Design - and its applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader. On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result. I’ve always enjoyed working with Danny and can’t help but learn from him every time I do.

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Sam Netherwood
Behavioural Science & Design at Mundano

I've known and worked with Danny since 2016 doing all things Experience Design (XD), behavioural change and performance improvement.

He offered me a refreshing outlet to talk about more effective ways to overcome the familiar EX staples, to build more holistic change focussed experiences for people.

Danny is a Human-centred Designer by practice, through collaborative design processes and experimentation. What I've experienced, is his drive to design with the people he's designing for.

No doubt the guy genuinley practices what he preeches.


Tamara Griffin
People Transformation at New Look

Danny and I worked together for a year at TalkTalk. It was clear from the moment he joined that Danny would bring a fresh perspective and innovative approach.


His personal drive, resourcefulness and creativity all helped to deliver change within the TalkTalk business, from small interventions to wide-scale projects. Danny was able to balance multiple stakeholder needs with a focus on innovative delivery at pace which made him a real asset to any team. Naturally curious, unafraid to challenge the status quo yet humble all made Danny an absolute pleasure to work with.