curious. honest. built for change

Find the leak, Fix it, Elevate the experience.

About Knot

At Knot, we fix experience leak. We help CPOs and CXOs identify where revenue, loyalty, and talent are bleeding through broken customer and employee experiences then redesign the strategy and systems to stop it. We bring together experience design, product thinking, service design, and innovation to solve the challenges that best practices can't touch.

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OUR PHILOSOPHY

The Way We Tick

Great experiences start with seeing where they're breaking. Whether it's uncovering friction markets, auditing customer and employee journeys, or redesigning the backstage systems that kill frontstage promises we help organizations stop the leak and turn strategy into growth.

 

Push Boundaries

We thrive on bold moves and fresh thinking. When others stick to safe, incremental fixes, we're already exploring the friction markets they're missing. Our best ideas come from questioning what everyone else assumes is true.

 
 
 

Experiment Ruthlessly

We don't gamble on guesswork and best practice blindness. Every experience starts with solid insight, rapid testing, and ruthless validation. By de-risking at speed, we turn uncertainty into action.

 
 
 

Design For Experience

It’s about capturing people in real situations and states. We design for what customers and employees actually experience, uncover the friction markets others miss, and fix the leaks bleeding revenue.

 
 
 

Move With Purpose

We're doers with direction. While others get stuck in endless planning and PowerPoint, we move fast with purpose. Real change happens when you stop talking and start building

 
 

The story of ‘We are Knot’

  • 2014-2015

    We Entered Through Learning

    Started with employee experience and engagement. Watched it fall flat, changed the question from 'What do we want to deliver?' to 'What do they need to experience?' Insight turned into action within weeks.

  • 2016

    We Shifted to Product & Experience

    Brought in product thinking, service design, real user research. Mapped journeys. Prototyped flows. Measured what mattered. Teams used it not because they had to, but because it worked.

  • 2017 - 2018

    We Changed How HR Worked

    No silos. No sign-off theatre. Just lean sprints, real users, and fast feedback. Launched The MindChimp Podcast. The quiet rebels showed up. We didn't just shift mindset. We gave it a mic.

  • 2019 - 2020

    We Built the System

    Named the method: SPIES - Strategy, Product, Interaction, Experience, Service. Built experience incubators. Designed for adoption. Scaled what worked. Experience metrics up. Strategy made visible.

  • 2021-2022

    We Made Strategy Deliver

    Tore out legacy assumptions. Turned experiments into services inside slow-moving giants. Experience stopped being a campaign. It became a product.

  • 2023 - 2025

    We Launched the Movement

    Published The Insightful Innovator. Launched the Knot Another Deck. Named the problem: Experience Leak. Wrapped it all in one name: Knot.

  • Today

    Experience Is the work

    What started in employee experience now powers how we fix experience strategy, customer and employee journeys for CPOs and CXOs. We find where revenue, loyalty, and talent are leaking and redesign the strategy and systems to stop it.

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