curious. honest. built for change

Behind everything we build is a team that questions everything

About the founder

At Knot, we specialise in shaping strategy, connecting customer and employee experiences (CX and EX), and redesigning journeys to create seamless and meaningful outcomes. We bring together design thinking, innovation, and human-centered approaches to solve complex challenges for organizations

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OUR PHILOSOPHY

The Way We Tick

Great experiences start with alignment. Whether it’s clarifying your mission and vision, mapping customer journeys, or redesigning key employee touchpoint, we help organisations turn big ideas into reality.

 

BOLD EXPLORATION

We thrive on bold moves, fresh thinking and a playful Spirit. When others stick to the safe path, we're already exploring what lies beyond. Our best ideas come from pushing past "that's how it's always been done."

 
 
 

EXPERIMENTATION-LED

We don't gamble on guesswork. Every solution starts with solid insight, rapid testing, and ruthless validation. By derisking at speed, we turn uncertainty into actionable knowledge.

 
 
 

HUMAN CENTRED

It's not just about systems and processes; it's about people. We put the human experience at the heart of everything we do. Then we design the system and process around them

 
 
 

ACTION BIAS

We're doers with direction. While some get stuck in endless planning, we move fast with purpose. Real change happens when you roll up your sleeves and get stuck in. 

 
 

The story of ‘We are Knot’

  • 2014-2015

    We Entered Through Learning

    - Started with learning and engagement.  
    - Watched it fall flat.
    - Changed the question from ‘What do we want to deliver?’ to ‘What do they need to experience?’
    - HR saw insight turn into action within weeks.**

  • 2016

    We Shifted to Product & Experience

    - Brought in product thinking, service design, real user research.  
    - Mapped journeys. Prototyped flows. Measured what mattered.
    - Teams used it not because they had to, but because it worked.

  • 2017 - 2018

    We Changed How HR Worked

    - No silos. No sign-off theatre.  
    - Just lean sprints, real users, and fast feedback.
    - Launched The MindChimp Podcast 
    - The quiet rebels showed up
    - We didn’t just shift mindset. We gave it a mic.

  • 2019 - 2020

    We Built the System

    - Named the method: SPIES - Strategy, Product, Interaction, Experience, Service.
    - Built HR incubators. Designed for adoption. Scaled what worked.
    - People product metrics up, Strategy made visible.

  • 2021-2022

    We Made Strategy Deliver

    - Tore out legacy props.  
    - Turned experiments into services inside slow-moving giants.
    - Culture stopped being a campaign. It became a product.**

  • 2023 - 2025

    We Launched the Movement

    - Published The Insightful Innovator.  
    - Launched the People Product OS & Culture Crafter
    - Wrapped it all in one name: Knot.

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